Martina helped me clarify my offer and optimize my LinkedIn profile! Now it’s clear WHAT I’m doing and with WHOM I’m working. She really helped me EXPRESS myself in the BEST possible way!Ivana Krcivoj, Professional coach
Ivana is a self-employed coach who was struggling with being clear on her offering, who is her target audience, and how to optimize her LinkedIn profile to attract more clients.
Our topics of conversation
While working together we discussed about:
- who she wants to work with
- what kind of problems her target group have
- how she can help her clients
- which services she offers
- how to attract her ideal clients and
- what to write about.
We wraped all of that in an attractive, interesting and simple content on her LinkedIn profile. Now it’s clear what does she offers and with what kind of clients she likes to work with.
LinkedIn profile before and after
Take a look how some parts of Ivana’s LinkedIn profile looked before and how they look after our collaboration. Take a look:
LinkedIn Header (background photo and Headline)
Now it’s very clear everything about her business – she is communicating how she can help – to what kind of people – and in what particular way.
Ivana’s potential clinets can now read her story in About section, see that she was once in their situation and now she can help them like she helped herself. She listed her coaching programs and all the details about them, and how potential client can contact her.
It’s very important to have call to action and always remind our target group to contact us.
Ivana listed in her Experience what is she exactly doing, names of her coaching programs. She even attached her brochure where her potential clients can find out more about the programs and wrote how they can contact her.
Ivana now really LOVES her new LinkedIn profile – take a look at it here.
Client Interview Testimonial
Ivana and I finally met in person after working online and spontaneously recorded a video about our collaboration:
📧 If you want to learn how to clarify your offer and get more clients on your LinkedIn profile, contact me at firstname.lastname@example.org
👥 Follow me on my LinkedIn profile.